"red dot stands for belonging to the best in design and business. Our international design competition, the “red dot design award”, is aimed at all those who would like to distinguish their business activities through design. The distinction is based on the principle of selection and presentation. Excellent design is selected by competent expert juries in the areas of product design, communication design, and design concepts.

The accolade of the red dot design award, the “red dot”, is an internationally recognised quality label for excellent design. We offer its winners varied presentation opportunities; this includes the glamorous awards presentations, internationally distributed red dot design yearbooks, which are published by red dot’s in-house publishing company, red dot edition, exhibitions in the red dot design museums in Germany and Singapore, touring exhibitions around the world, the presentation on www.red-dot.de, and much more.

However, red dot represents more than just a design competition: as design promoters we spread the idea of design internationally; we highlight the importance of design for business and society, and as trend experts present the latest developments in design. The red dot institute filters the results of the red dot design award according to different criteria and on application calculates the design value of companies that have received the red dot. It creates job-related industry analyses and rankings, and develops studies for long-term design developments."

http://www.red-dot.de/